The Use Of Labeling Machine And The Reason For Labeling

There are all kinds of products on the market. In addition to distinguishing from the barcode, what other factors can we distinguish? Of course the most important thing is the label of the product. So why do products have to be labeled? What exactly do labels do?

The reason for labeling

The barcode of a product represents each product, while the label represents a kind of product. First of all, labeling a product not only allows customers to have a general understanding of the product in appearance, but also can quickly get information such as product usage from the label text. A good label can also make customers have a deep memory of a certain product.

Secondly, the product label carries important information such as manufacturer information and product ingredients, so it is obviously so important to label the product.

What are the functions of labels?

1. Labeling identifies the product

Label helps to identify the product and brand. It popularizes the product and its brand name.    

2. Labeling grades the product

Label helps to express grade of the product. For example, wheat can be express with the grades such as 1, 2, 3, 4. Label becomes useful to grade any product according to its quality.

3. Labeling describes the product

Label gives introduction of the product, describes and expresses its grade. Information and instructions about- who manufactured the product, when and where it was manufactured, how many ingredients have been used in it, how to use the product, how to keep the product safe, etc. are given on the label. This becomes helpful to the customers.

4. Labeling promotes the product

Label helps to promote the product. Customers' attention is drawn by attractive and fascinating graphs, figures or marks. This motivates the customers to buy the product. Label plays and important role in sales and distribution as it makes the customers take buying decision.

5. Labeling protects the customers

Label protects the customers. As maximum selling price, quantity, quality etc. are mentioned on the label, the customers are protected from the possible malpractice of middlemen.

About Alps

Alps machine is a professional machinery supplier, which sells labeling machines. If you are interested in our products, please kindly contact us immediately.